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Car Launch: The Human Side of Managing Change (The Learning History Library) - Hardcover

Roth, George; Kleiner, Art

 
9780195129465: Car Launch: The Human Side of Managing Change (The Learning History Library)
Hardcover
ISBN 10: 0195129466 ISBN 13: 9780195129465
Verlag: Oxford University Press Inc, 1999

Inhaltsangabe

How does innovation really take place within a company? What kind of impact does innovation have on employees? Does it bring employees and managers closer together or cause strife? These are some questions answered in the new Oxford series, The Learning History Library. Each book gets inside a company at a crucial time of change, offering a unique opportunity to see innovation from the inside out. Created and edited by George Roth and Art Kleiner, the learning history library uses an imaginative format to shape and narrate a story of major intro-firm transition. Oxford University Press is pleased to announce the first volume in this exciting new series, Car Launch: The Human Side of Managing Change, which explores the ups and downs of product development in today's volatile automobile industry. Told in the words of the people directly affected, it includes commentary by the authors and other observers, presenting a subtle and lively understanding of corporate change.

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Verlag
Oxford University Press Inc
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
0195129466
ISBN 13 
9780195129465
Einband
Gebundene Ausgabe
Anzahl der Seiten
222
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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