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Information Technology Strategies: How Leading Firms Use It to Gain an Advantage - Hardcover

Rapp, William V.

 
9780195148138: Information Technology Strategies: How Leading Firms Use It to Gain an Advantage
Hardcover
ISBN 10: 0195148134 ISBN 13: 9780195148138
Verlag: Oxford University Press, 2002

Inhaltsangabe

The focus of this book is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling with how to advantageously harness the new information revolution. It can also support executive and business education programs on managing technology when few such studies exist. While Internet and information technologies are currently hot topics many firms and executives are without the tools and know-how of how to actually use them to improve results. This book describes how major non-information technology companies are doing this and the strategic principles employed.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Oxford University Press
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0195148134
ISBN 13 
9780195148138
Einband
Gebundene Ausgabe
Anzahl der Seiten
320
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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