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Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications - Hardcover
Inhaltsangabe
A vital, comprehensive guide to internal growth, using the author's unique framework for developing new market applications
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Über die Autorin bzw. den Autor
Marc H. Meyer Matthews Distinguished University Professor and Department Chair, Entrepreneurship and Innovation Group of the the College of Business at Northeastern University.
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The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications
Verlag:
Oxford University Press, 2007
ISBN 10: 0195180860
ISBN 13: 9780195180862
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The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications
Verlag:
Oxford University Press, 2007
ISBN 10: 0195180860
ISBN 13: 9780195180862
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The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications
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Oxford University Press Inc, 2007
ISBN 10: 0195180860
ISBN 13: 9780195180862
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Hardback. Zustand: Very Good. Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line renewal and new service development is essential to the long-term vitality of business across industries. The Fast Path to Corporate Growth takes on the challenge large corporations have in developing new product lines that address new market applications and provide new streams of revenue. The book integrates the key disciplines--new product strategy, user research, concept development and prototyping, market testing, and business modeling--into a practical framework for generating enterprise growth. The book illustrates that framework with in-depth examples of companies--including IBM, Honda, and Mars--that have generated impressive results by leveraging their core technologies to new markets and to new uses. Many of these examples contain templates that readers can use in their own projects. The book also addresses the human side of new market applications, providing advice on what executives and innovation team leaders must do to execute the steps of Meyer's framework for developing new market applications. This comprehensive guide to growth will appeal to RandD practitioners, new business development strategists, product managers, and to students in engineering management, innovation management, and corporate strategy. Bestandsnummer des Verkäufers 00109912627
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The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications
Verlag:
Oxford University Press, 2007
ISBN 10: 0195180860
ISBN 13: 9780195180862
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Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications
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The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications
Verlag:
Oxford University Press Inc, 2007
ISBN 10: 0195180860
ISBN 13: 9780195180862
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Hardback. Zustand: Very Good. Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line renewal and new service development is essential to the long-term vitality of business across industries. The Fast Path to Corporate Growth takes on the challenge large corporations have in developing new product lines that address new market applications and provide new streams of revenue. The book integrates the key disciplines--new product strategy, user research, concept development and prototyping, market testing, and business modeling--into a practical framework for generating enterprise growth. The book illustrates that framework with in-depth examples of companies--including IBM, Honda, and Mars--that have generated impressive results by leveraging their core technologies to new markets and to new uses. Many of these examples contain templates that readers can use in their own projects. The book also addresses the human side of new market applications, providing advice on what executives and innovation team leaders must do to execute the steps of Meyer's framework for developing new market applications. This comprehensive guide to growth will appeal to RandD practitioners, new business development strategists, product managers, and to students in engineering management, innovation management, and corporate strategy. Bestandsnummer des Verkäufers CIN0195180860VG
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ISBN 13: 9780195180862
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The Fast Path to Corporate Growth : Leveraging Knowledge and Technologies to New Market Applications
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The Fast Path to Corporate Growth : Leveraging Knowledge and Technologies to New Market Applications
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Oxford University Press, Incorporated, 2007
ISBN 10: 0195180860
ISBN 13: 9780195180862
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Zustand: Good. 1 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 10003877-6
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