Business Communication: Concepts and Applications in an Electronic Age - Softcover

Hudson, Randolph H.

Softcover

ISBN 10: 0195329686 ISBN 13: 9780195329681

Verlag: Oxford University Press, U.S.A., 1994

Inhaltsangabe

Short, varied, up-to-date readings by 38 business communication authorities in business, government, and academia

Über diesen Titel

Reseña del editor

Business Communication: Concepts and Applications in an Electronic Age features short, varied, up-to-date readings by 38 business communication authorities in business, government, and academia. It eases the job of teaching by helping students hone their written, verbal, and non-verbal business communication skills in a format that allows selective instruction and maximum flexibility.

The Fifth Edition has been extensively revised and updated; nineteen of the 38 articles are new. It now includes topics that instructors have been unable to find in longer texts.

Each article covers one topic, allowing you to focus discussion on a key concept. Application-oriented questions and active-learning cases follow each selection and offer opportunities for students to demonstrate their understanding of what they have read.

New topics covered include:
*business ethics
*the Internet
*voice mail
*ethics of electronic mail
*desktop publishing
*small-group discussion
*writing abstracts
*writing periodic reports

The book stands alone or can supplement and extend the scope of other business communication texts. The pages are perforated so that assignments can be removed from the book and turned in. You'll find all the pedagogical support you'll need in the accompanying revised Instructor's Manual/Testing Program.

Biografía del autor

Randolph H. Hudson is at Northeastern Illinois University. Bernard J. Selzler is at the University of Minnesota, Crookston.

Details zur Ausgabe

• Verlag: Oxford University Press, U.S.A.
• Erscheinungsdatum: 1994
• Sprache: Englisch
• ISBN 10: 0195329686
• ISBN 13: 9780195329681
• Einband: Tapa blanda
• Auflage: 5
• Anzahl der Seiten: 268
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Messaggerie Libri; ufficio.anagrafiche@meli.it; ; Via Verdi, 8; Assago Milano; Italien