Better PowerPoint (R): Quick Fixes Based On How Your Audience Thinks - Softcover

Kosslyn, Stephen

Softcover

ISBN 10: 0195376757 ISBN 13: 9780195376753

Verlag: Oxford University Press, 2010

Inhaltsangabe

Giving good presentations is not just common sense. Cognitive neuroscientist Stephen M. Kosslyn shows how to make presentations work better based on how our brains work. Where many books focus on how to create a first draft, Better PowerPoint gives you quick steps to improve one you already have.
BL 8 key rules that are easy to remember and use
BL Clear principles about how to design effective slides based on well-established scientific data
BL Quick steps to sharpen and strengthen your presentation
BL Easy-to-use checklists guide you through each aspect of your presentation
BL Chapters are structured to help you prioritize the most effective edits
BL Memorable examples and illustrations to show what works, and what doesn't
BL Lessons in what to fix can also help you create better first drafts faster.
If you have a PowerPoint presentation that is not giving you the results you want, take advantage of what scientific research can tell you about how your audience is seeing and thinking about what you have to say.

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Über die Autorin bzw. den Autor

Stephen M. Kosslyn is Chair of the Department of Psychology and John Lindsley Professor of Psychology at Harvard University. A leading authority on the nature of visual mental imagery and visual communication, he has received numerous honors for his work in this field. His previous books include Clear and to the Point, Image and Mind, Wet Mind: The New Cognitive Neuroscience (with Koenig), and Psychology: The Brain, the Person, the World (with Rosenberg).

Details zur Ausgabe

• Verlag: Oxford University Press
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 0195376757
• ISBN 13: 9780195376753
• Einband: Tapa blanda
• Anzahl der Seiten: 160
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Ufficio Anagrafiche Messaggerie; ufficio.anagrafiche@meli.it; ; Via Verdi, 8; Assago Milano; 20090; Italien