Strategic Communication: Principles and Practice - Softcover

Mahoney, James

 
9780195576894: Strategic Communication: Principles and Practice
Softcover
ISBN 10: 0195576896 ISBN 13: 9780195576894
Verlag: OUP Australia and New Zealand, 2013

Inhaltsangabe

Strategic Communication: Principles and Practice guides students through the principles for planning, writing, and implementing strategic communication plans.

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Über die Autorin bzw. den Autor


James Mahoney is Convenor of the Master of Strategic Communication degree, and Lecturer-in-Charge of the Communication Internship program at the University of Canberra. He teaches the final-year units Public Relations Practice and Public Relations Strategy. Jim holds a Master of Arts in Communication (Canberra) and a Bachelor of Arts (ANU). He is a Fellow of the Public Relations Institute of Australia and the Institute's Honorary National Secretary. Prior to joining the University of Canberra, Jim had a career as a senior public relations practitioner and manager in private industry, for Federal government agencies, and in the tertiary education sector.

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Verlag
OUP Australia and New Zealand
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
0195576896
ISBN 13 
9780195576894
Einband
Taschenbuch
Anzahl der Seiten
260
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Ufficio Anagrafiche Messaggerie
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