Public Relations Writing - Softcover

Mahoney, James

Softcover

ISBN 10: 0195578597 ISBN 13: 9780195578591

Verlag: OUP Australia & New Zealand, 2013

Über diesen Titel

Reseña del editor

Public Relations Writing 2e, approaches public relations as an ethical and professional element of strategic organisational management. It encourages students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. The book deals with writing from a professional practice perspective but refers where appropriate to relevant communication theories. It includes tools to help plan, write and implement public relations strategies and tactics.

Biografía del autor

James Mahoney is Senior Lecturer in Public Relations at the University of Canberra.

Über diese Auflage

• Verlag: OUP Australia & New Zealand
• Erscheinungsdatum: 2013
• ISBN 10: 0195578597
• ISBN 13: 9780195578591
• Einband: Tapa blanda
• Auflage: 2
• Anzahl der Seiten: 280