Verwandte Artikel zu Marketing Research: Concepts, practices, and cases
Inhaltsangabe
Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines both the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end user.
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Reseña del editor
Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines both the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end user.
Reseña del editor
Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end-user.
The text provides in-depth coverage of the key elements of the subject: its theoretical foundations, techniques of planning and design, research methodology for the implementation of quantitative and qualitative techniques, presentation and interpretation of findings through reports, and the use of marketing research techniques for developing and evaluating marketing strategies. Among the other important topics discussed are the role of research in marketing, planning for market research, types of research and sources of data, design of questionnaires and interview guides, interview techniques, methods of sampling, implementing qualitative and quantitative research, data editing and tabulation, data analysis, and computer-based techniques of data analysis. Users would find this book highly useful for its coverage of the fundamental concepts of marketing research and its relevance to business decision-making explained through classroom-tested case studies, caselets, tables, flow charts, and diagrams.
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Internationale Ausgabe
Marketing Research
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Zustand: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Bestandsnummer des Verkäufers ABNR-3874
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Internationale Ausgabe
MARKETING RESEARCH
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Paperback. Zustand: NEW. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 7-12 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability. Bestandsnummer des Verkäufers Adh 9780195676969
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Internationale Ausgabe
MARKETING RESEARCH
Internationale AusgabeAnbieter: URW Books Store, CASPER, WY, USA
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Paperback. Zustand: Brand New. Brand New! . "This is an International Edition." Book is In New condition and ship within One Working Day Tracking Number Provided by Customer 12-24 In To Hour, Deliver by FedEx & Aramex, UPS, & USPS Act. Order can be delivered worldwide With In 7-10 Working day Delivery. Ship from India & United States. Bestandsnummer des Verkäufers Adhyabooks933
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Marketing Research: Concepts, Practices and Cases (Oxford Higher Education)
Verlag:
Oxford University Press, 2007
ISBN 10: 0195676963
ISBN 13: 9780195676969
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Paperback
Anbieter: dsmbooks, Liverpool, Vereinigtes Königreich
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Paperback. Zustand: Like New. Like New. book. Bestandsnummer des Verkäufers D7F7-3-M-0195676963-6
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Beispielbild für diese ISBN
Marketing Research Concepts, practices, and cases (Paperback)
Verlag:
Oxford University Press, 2007
ISBN 10: 0195676963
ISBN 13: 9780195676969
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Softcover
Anbieter: OM Books, Sevilla, SE, Spanien
Verkäuferbewertung 5 von 5 Sternen
Zustand: Usado - bueno. Bestandsnummer des Verkäufers 9780195676969
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