Inhaltsangabe
Advertising Management is a comprehensive textbook specially designed to meet the needs of management students. The book explores the core concepts of advertising management explained through numerous examples and case studies. It provides an in-depth coverage of the various components of advertising management that include brand building, advertising and sales promotion, media strategy and planning, and agency relationships.
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Über die Autorin bzw. den Autor
Jaishri Jethwaney PhD, Professor, Indian Institute of Mass Communication (IIMC), New Delhi, has over fifteen years of experience in teaching, training, and research in various areas of advertising management and mass communication. She has authored three books and numerous research papers in leading journals. Shruti Jain Vice President, Dentsu Creative Impact Private Limited, New Delhi, has over twelve years of professional experience and has worked in leading advertising agencies such as Ogilvy & Mather Advertising, Mudra Communications Limited, and Rediffusion DYR. She is a visiting faculty at the Indian Institute of Mass Communication, New Delhi, and teaches courses in advertising and integrated marketing communications.
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Advertising Management
Verlag:
Oxford University Press, 2006
ISBN 10: 0195678435
ISBN 13: 9780195678437
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780195678437. Bestandsnummer des Verkäufers 9758690
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ADVERTISING MANAGEMENT
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Zustand: New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 7-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability. Bestandsnummer des Verkäufers CBS 9780195678437
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