A comprehensive textbook for undergraduate and graduate students of mass communication, corporate communications, and public relations
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Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
Zustand: New. pp. xvi + 568 Illus. Bestandsnummer des Verkäufers 8292091
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Anbieter: Romtrade Corp., STERLING HEIGHTS, MI, USA
Zustand: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Bestandsnummer des Verkäufers ABBB-17758
Anbieter: SMASS Sellers, IRVING, TX, USA
Zustand: New. Brand New, Softcover edition. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. Bestandsnummer des Verkäufers SNTA-17758
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: As New. Unread book in perfect condition. Bestandsnummer des Verkäufers 6514726
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Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: New. Bestandsnummer des Verkäufers 6514726-n
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Anbieter: Grand Eagle Retail, Bensenville, IL, USA
Paperback. Zustand: new. Paperback. Public Relations: Principles and Practices is a comprehensive textbook designed for under- and post-graduate degree/diploma students of mass communication, corporate communications, and public relations (PR). The core concepts of PR have been explained through numerous examples, exhibits, tables, and illustrations.Divided into five parts, the first part Fundamentals and Emergence gives an overview of PR and acquaints the readers with the emergence of PR. The second part on Process and Practice discusses in detail the PR window for developing a PR programme, which includes scanning the environment, creating a communication plan/ strategy, implementing the plan, and measuring its impact. The third part on Skills focusses on key communication and negotiation skills, which are essential for PR professionals. The part on Applications discusses PR relations with several publics like customers, dealers, vendors, employees, investors, and media; and key issues like corporate social responsibility, community relations, event management, crisis management, government PR, lobbying, and institutional advertising. The section also deals with corporate image, corporate identity, house journals, and PR ethics. The final part on Support Service elaborates on the role and structure of PR agencies.Students of media studies aspiring to be public relations professionals will find this book highly useful for its in-depth coverage of the key PR concepts. The book will also serve as a handy tool for practicing PR professionals. Public Relations: Principles and Practices is a comprehensive textbook specially designed for under- and post-graduate students of mass communication, corporate communications, and public relations courses. It will also serve as a handy tool for practicing PR professionals. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9780195699180
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Paperback. Zustand: Brand New. 1st edition. 584 pages. 9.25x7.00x1.00 inches. In Stock. Bestandsnummer des Verkäufers x-0195699181
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Anbieter: Kennys Bookstore, Olney, MD, USA
Zustand: New. Public Relations: Principles and Practices is a comprehensive textbook specially designed for under- and post-graduate students of mass communication, corporate communications, and public relations courses. It will also serve as a handy tool for practicing PR professionals. Num Pages: 584 pages, tables and figures. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 243 x 184 x 24. Weight in Grams: 831. . 2009. Illustrated. paperback. . . . . Books ship from the US and Ireland. Bestandsnummer des Verkäufers V9780195699180
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Anbieter: Buchpark, Trebbin, Deutschland
Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 568 | Sprache: Englisch | Produktart: Bücher | Public Relations: Principles and Practices is a comprehensive textbook specially designed for under- and post-graduate students of mass communication, corporate communications, and public relations courses. It will also serve as a handy tool for practicing PR professionals. Bestandsnummer des Verkäufers 5466375/2
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Anbieter: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irland
Zustand: New. Public Relations: Principles and Practices is a comprehensive textbook specially designed for under- and post-graduate students of mass communication, corporate communications, and public relations courses. It will also serve as a handy tool for practicing PR professionals. Num Pages: 584 pages, tables and figures. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 243 x 184 x 24. Weight in Grams: 831. . 2009. Illustrated. paperback. . . . . Bestandsnummer des Verkäufers V9780195699180
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