Strategic Brand Management - Softcover

Rosenbaum-Elliott, Richard; Percy, Larry; Pervan, Simon

Softcover

ISBN 10: 0198704208 ISBN 13: 9780198704201

Verlag: Oxford University Press, 2015

Inhaltsangabe

Uniquely analyses the social and cultural aspects of brand strategy and its influence on consumer perceptions around the world

Über diesen Titel

Über die Autorin bzw. den Autor

Richard Rosenbaum-Elliott, Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management,Larry Percy, International Consultant in Marketing and Communication,Simon Pervan, Associate Professor in Marketing, Swinburne University of Technology

Richard Rosenbaum-Elliott is Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management.



Larry Percy is an international marketing and communication consultant and Visiting Professor at Copenhagen Business School.


Simon Pervan is Associate Professor in Marketing, Swinburne University of Technology, Australia.

Details zur Ausgabe

• Verlag: Oxford University Press
• Erscheinungsdatum: 2015
• Sprache: Englisch
• ISBN 10: 0198704208
• ISBN 13: 9780198704201
• Einband: Taschenbuch
• Auflage: 3
• Anzahl der Seiten: 352
• Kontakt zum Hersteller: ORIGINAL KAISER; https://corp.oup.com/; ; Via Liguria 4; San Giuliano Milanese ; MI; 20098; Italien