Strategic Management: Process, Content, and Implementation - Softcover

Macmillan, Hugh; Tampoe, Mahen

Softcover

ISBN 10: 0198782292 ISBN 13: 9780198782292

Verlag: OUP Oxford, 2001

Inhaltsangabe

Book by Macmillan Hugh Tampoe Mahen

Über diesen Titel

Críticas:

"Succinct and attractively presented. A useful overview of the key concepts"

"Straight-forward, compact text very suitable for undergraduate study", B Lee, DeMontfort University

It provides a clear & concise overview of Strategic Management issues. (Martyn Kendrick, Lecturer, De Montfort University)

Nicely balanced. Good introduction. Good on content. (P L Jennings, Senior Lecturer, Loughborough University)

Reseña del editor:

Strategic management forms the core of any business course. The body of literature available has grown rapidly, leading to a tendency for textbooks on the subject to become very large, with authors seeking ever-expanding coverage. This textbook provides a concise alternative to such volumes.

Most business students are hoping to derive some usable knowledge from the time they spend on strategic management, besides the academic knowledge to pass their examinations. This text therefore takes practice into account as well as the academic literature, and gives full weight to the real-life problems of implementing strategy.

In order to be as accessible as possible, the book includes the following learning aids:

Clear division into parts to establish a focus on core aspects of the subject

Diagrams which illustrate the overall logic of the subject

Summaries of each part in the first chapter of that part

Summaries at the end of each chapter

Case examples to illustrate the practical impact of the principles described in the text

A brief commentary and questions for discussion on each case example

A glossary for easy reference to the definitions of special terms

Über diese Auflage

• Verlag: OUP Oxford
• Erscheinungsdatum: 2001
• ISBN 10: 0198782292
• ISBN 13: 9780198782292
• Einband: Tapa blanda
• Anzahl der Seiten: 378