Understanding Strategic Management - Softcover

Henry, Anthony E.

Softcover

ISBN 10: 0198910894 ISBN 13: 9780198910893

Verlag: OUP Oxford, 2025

Inhaltsangabe

A complete introduction to strategic management, packed with real-life examples and an emphasis on the essential tools of analysis. 'Understanding Strategic Management' is the ideal introduction to strategy for students who require a concise, yet informative and practical approach. The book's four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business.

The author conveys the realities of strategic management through diverse international and contemporary examples. Strategy in Focus boxes use examples from popular media to show strategic management issues at work in the headlines we read every day. A longer, integrated case study is included in every chapter, tying together multiple strategic challenges that affect businesses large and small, public and private. Review and discussion questions then encourage students to be critical of the material and juxtapose alternative concepts and frameworks to evaluate their strengths and weaknesses.

The rounded approach, extensive examples, and additional resources make this book a complete, balanced, and accessible introduction for students taking their first steps into strategic management.

Digital formats and resources

The 5th edition is available for students and institutions to purchase in a variety of formats: the e-book and Business Trove offer a mobile experience and convenient access along with multiple-choice questions, extension material, additional resources, functionality tools, navigation features and links that offer extra learning support. For more information about e-books, please visit www.oxfordtextbooks.co.uk/ebooks

Über diesen Titel

Über die Autorin bzw. den Autor

Anthony E. Henry is a Teaching Fellow at Aston Business School

Details zur Ausgabe

• Verlag: OUP Oxford
• Erscheinungsdatum: 2025
• Sprache: Englisch
• ISBN 10: 0198910894
• ISBN 13: 9780198910893
• Einband: Tapa blanda
• Auflage: 5
• Anzahl der Seiten: 432
• Kontakt zum Hersteller: Oxford University Press; https://corp.oup.com/; ; WMF Platz 1; Geislingen/Steige; Baden-W?rttemberg; 73312; Deutschland