Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Int (Clarendon Lectures in Management Studies) - Hardcover

Buch 9 von 12: Clarendon Lectures in Management Studies

Cusumano, Michael A

 
9780199218967: Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Int (Clarendon Lectures in Management Studies)
Hardcover
ISBN 10: 019921896X ISBN 13: 9780199218967
Verlag: Oxford University Press, 2010

Inhaltsangabe

A groundbreaking account of how leading firms achieve lasting success, identifying six ideas common to the best companies in the world today

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Über die Autorin bzw. den Autor

Michael A. Cusumano is the Sloan Management Review Distinguished Professor of Management and Engineering Systems at the Massachusetts Institute of Technology's Sloan School of Management, with a joint appointment in MIT's Engineering Systems Division. He specializes in strategy, product development, and entrepreneurship in the software business. He has consulted for more than 50 major firms around the world and is the author or co-author of 8 books. The Business of Software was named one of the top business books of 2004 by Steve Lohr of the New York Times. The international best-seller Microsoft Secrets (1995, with Richard Selby), has been translated into 14 languages. Competing on Internet Time: Lessons from Netscape and its Battle with Microsoft (1998, with David Yoffie) was named a top-10 Business Week book.

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Verlag
Oxford University Press
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
019921896X
ISBN 13 
9780199218967
Einband
Gebundene Ausgabe
Anzahl der Seiten
367
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland

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Vorgestellte Ausgabe

ISBN 10:  0199657785 ISBN 13:  9780199657780
Verlag: Oxford University Press, USA, 2012
Softcover