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Inhaltsangabe
Business Research Methods 2/e provides essential guidance on the practice of business research and how to carry out a small-scale research project or dissertation for the first time. It offers an encyclopaedic introduction to the core concepts, methods, and values involved in doing business research, from formulating research questions, reviewing the literature, and designing a questionnaire to carrying out data analysis and presenting research results. The strengths and weaknesses of each research method are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect business research are discussed to help students make informed research decisions. Importantly, the book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been comprehensively updated to reflect the growing use of the internet as a source of data and medium for conducting research, and places new emphasis on the student experience of research by relating the activities of real student researchers back to the research process.
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Über die Autorin bzw. den Autor
Alan Bryman is Professor of Organizational and Social Research in the Management Centre, University of Leicester.
Emma Bell is Senior Lecturer in Organization Studies in the School of Business and Management, Queen Mary, University of London.
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Business Research Methods
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Oxford University Press, 2007
ISBN 10: 0199284989
ISBN 13: 9780199284986
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Business Research Methods
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Oxford University Press, 2007
ISBN 10: 0199284989
ISBN 13: 9780199284986
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Business Research Methods
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Oxford University Press, 2007
ISBN 10: 0199284989
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.6. Bestandsnummer des Verkäufers G0199284989I3N00
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Business Research Methods
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Business Research Methods
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Oxford University Press, Incorporated, 2007
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ISBN 13: 9780199284986
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Business Research Methods
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Paperback. Zustand: Very Good. Business Research Methods This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780199284986
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Business Research Methods
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ISBN 13: 9780199284986
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Paperback. Zustand: Very Good. Business Research Methods 2/e provides essential guidance on the practice of business research and how to carry out a small-scale research project or dissertation for the first time. It offers an encyclopaedic introduction to the core concepts, methods, and values involved in doing business research, from formulating research questions, reviewing the literature, and designing a questionnaire to carrying out data analysis and presenting research results. The strengths and weaknesses of each research method are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect business research are discussed to help students make informed research decisions. Importantly, the book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been comprehensively updated to reflect the growing use of the internet as a source of data and medium for conducting research, and places new emphasis on the student experience of research by relating the activities of real student researchers back to the research process. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR001675604
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Business Research Methods
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Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 6545-9780199284986
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