From reading newspapers on smartphones to calling friends on the computer, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion,Converging Media: A New Introduction to Mass Communication, Fourth Edition, uses the technologies we employ every day to explain our current media environment--and to project where we might be headed. Rather than discussing each media industry in isolation, authors John V. Pavlik and Shawn McIntosh show how each branch of media--print, visual, and audio--relates to and influences the others. This enables students to see the inextricable and dynamic relationship between converging media and traditional media formats.
Learn about topics and examples that are relevant to your everyday life:
* A new chapter 6 on "Interactive Media: The Internet, Video Games, and Augmented Reality"
* A new chapter 14 on "Global Media in the Digital Age"
* Increased emphasis on how social media is changing our world in Chapter 7, "The Impact of Social Media"
* New "Media Pioneers" boxes provide portraits of a diverse array of individuals, past and present, who have made an impact on media history in the five major career areas: Public Relations, Advertising, Broadcasting/Electronic Media, Journalism, and Media Studies
Become a well-rounded expert in mass communication:
* Streamlined content presents a clearer, more accessible narrative that integrates technology, culture, and economic factors more closely
* Increased coverage of the effects of ethics and bias on the media
* Updated coverage throughout, including interpersonal and mass communication convergence, gamification, augmented reality, cyber security, and the third screen
Thought-provoking questions and engaging visuals:
* Stunning new infographic-style art presents key concepts visually
* Critical-thinking questions in specific photo captions ask you to analyze specific aspects of the media
* Media Quizzes now contain more open-ended questions to stimulate critical thinking
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
John V. Pavlik is Professor in the Department of Journalism and Media Studies at the School of Communication and Information at Rutgers, the State University of New Jersey.
Shawn McIntosh is a lecturer in strategic communications at Columbia University's School of Continuing Education.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
EUR 11,30 für den Versand von USA nach Deutschland
Versandziele, Kosten & DauerEUR 21,38 für den Versand von USA nach Deutschland
Versandziele, Kosten & DauerAnbieter: Better World Books: West, Reno, NV, USA
Zustand: Very Good. 4th Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers 8748692-6
Anzahl: 1 verfügbar
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Good. 4th Edition. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 4478098-6
Anzahl: 4 verfügbar
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.3. Bestandsnummer des Verkäufers G019934230XI4N00
Anzahl: 1 verfügbar
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2.3. Bestandsnummer des Verkäufers G019934230XI5N00
Anzahl: 1 verfügbar
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.3. Bestandsnummer des Verkäufers G019934230XI3N00
Anzahl: 1 verfügbar
Anbieter: ThriftBooks-Phoenix, Phoenix, AZ, USA
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.3. Bestandsnummer des Verkäufers G019934230XI4N00
Anzahl: 1 verfügbar
Anbieter: ThriftBooks-Reno, Reno, NV, USA
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.3. Bestandsnummer des Verkäufers G019934230XI3N00
Anzahl: 1 verfügbar
Anbieter: SecondSale, Montgomery, IL, USA
Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00086773102
Anzahl: 1 verfügbar
Anbieter: SecondSale, Montgomery, IL, USA
Zustand: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00083877172
Anzahl: 1 verfügbar
Anbieter: Textbookplaza, Sugar land, TX, USA
Paperback. Zustand: As New. $$$***READ THIS PLS.*** $$$ Teacher's Edition (same contents as the student edition plus extra material). Marked Not for Resale with disclaimer. Need it urgently? Upgrade to Expedited. In stock and we ship daily on weekdays & Saturdays. Bestandsnummer des Verkäufers J6cop
Anzahl: 1 verfügbar