Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market - Hardcover

 
9780199374441: Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market
Hardcover
ISBN 10: 0199374449 ISBN 13: 9780199374441
Verlag: Oxford University Press Inc, 2016

Inhaltsangabe

Explores the latest research and case studies on aspects of the innovation process ranging from idea generation and the evaluation of ideas to the creation of ecosystems, all to support ideas as they are brought to market

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Über die Autorin bzw. den Autor


Arthur B. Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at The University of Texas - Austin, and Founding Director of the Program in the Human Dimensions of Organizations. Dr. Markman has written over 150 scholarly papers on topics including reasoning, decision making, motivation, and categorization. He has served as executive editor of the journal Cognitive Science as well as executive officer of the Cognitive Science Society. Dr. Markman brings insights from cognitive science to a wider audience through his blogs at Psychology Today and Fast Company as well as his radio show and podcast Two Guys on Your Head.

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Verlag
Oxford University Press Inc
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
0199374449
ISBN 13 
9780199374441
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
235
Herausgeber
Markman Arthur B.
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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