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From Big Data to Big Profits: Success with Data and Analytics - Hardcover

Walker, Russell

 
9780199378326: From Big Data to Big Profits: Success with Data and Analytics
Hardcover
ISBN 10: 0199378320 ISBN 13: 9780199378326
Verlag: OXFORD UNIV PR, 2015

Inhaltsangabe

In From Big Data to Big Profits, Russell Walker investigates the use of internal Big Data and the ways in which external Big Data is developed.

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Über die Autorin bzw. den Autor

Russell Walker, Ph.D. is Clinical Associate Professor at the Kellogg School of Management, Northwestern University. Russell Walker has developed and taught leading executive programs on Big Data and Analytics, Strategic Data-Driven Marketing, Risk Management, and Global Leadership. He founded and teaches the popular Analytical Consulting Lab, which brings Kellogg MBAs together with real-world projects in Analytics and the use of Big Data. His is the author of the award-winning text Winning with Risk Management and had also authored many popular business cases. He received his Ph.D. from Cornell University, where he studied catastrophic risk analysis. He also holds an MS from Cornell University, an Executive MBA from the Kellogg School of Management of Northwestern University. Dr. Walker consults with firms on the topics of Big Data and Analytics, Risk Management, and International Business Strategy.

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Verlag
OXFORD UNIV PR
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
0199378320
ISBN 13 
9780199378326
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
312
Kontakt zum Hersteller
ORIGINAL KAISER
https://corp.oup.com/

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