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Strategic Customer Management: Strategizing the Sales Organization - Hardcover

Piercy, Nigel F.; Lane, Nikala

 
9780199544509: Strategic Customer Management: Strategizing the Sales Organization
Hardcover
ISBN 10: 0199544506 ISBN 13: 9780199544509
Verlag: Oxford University Press, 2009

Inhaltsangabe

A bracing assessment of the "front-end" management revolution

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Über die Autorin bzw. den Autor

Nigel F Piercy BA, MA, PhD, DLitt, FCIM is one of the best-known business school academics in marketing and strategy in the UK. He is Professor of Marketing and Strategy at Warwick Business School. He was previously professor of strategic marketing at Cranfield School of Management, where he was head of the marketing group. His research interests are in strategic marketing, most recently emphasizing the sales/marketing interface and the impact of strategic customers on buyer-seller relationships. Nigel has published twenty books and written around 300 articles and papers appearing in the management literature throughout the world.

Nikala Lane is Associate Professor of Marketing at Warwick Business School.

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Verlag
Oxford University Press
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0199544506
ISBN 13 
9780199544509
Einband
Gebundene Ausgabe
Anzahl der Seiten
338
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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