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Drawing on disciplines such as economics, sociology and psychology, Introduction to Marketing encourages readers to critically analyse marketing frameworks, and discuss alternative options. Consideration is given to marketing problems, and students are invited to debate issues surrounding these, such as potential causes and effects, rather than be presented with prescriptive solutions. A chapter on responsible marketing has been added for the new edition, addressing topics such as ethics, corporate responsibility and sustainability, and assessing the impact of these topics on the field of marketing. Content on services marketing has now been integrated throughout the book, reflecting the changing nature of services and acknowledging the move towards service based industries. The new edition maintains a four part structure, beginning with the fundamentals of the marketing environment and outlining what marketing really is. Part two considers customers and how they are central to marketing activities, and part three looks at the marketing mix. The text concludes by bringing the key themes together with discussion of marketing management of marketing and marketing in an international context. Through reading the text students will gain a holistic understanding of marketing and how one area may impact on another. A wealth of pedagogical features including case studies and application boxes highlight the link between theory and practice. Key issues surrounding the internet and social responsibility are integrated throughout the text, ensuring students understand the importance and relevance of outside influences on a company's marketing decisions and actions. The textbook is accompanied by an online resource centre and all resources will be updated for the new edition. Suggested answers to case study review questions have been added to the lecturer part of the site for this edition. The online resource centre features comprise: Online Resource Centre Lecturer resources: Suggested answers to case study review questions Suggested answers to chapter review questions Additional discussion points PowerPoint slides Lecturer guidelines to accompany the PowerPoint slides Test bank of questions Student resources: Additional suggested reading Case studies with questions Additional chapter review questions Multiple choice questions Web exercises Web links
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- VerlagOUP Oxford
- Erscheinungsdatum2009
- ISBN 10 0199557446
- ISBN 13 9780199557448
- EinbandTapa blanda
- SpracheEnglisch
- Auflage2
- Anzahl der Seiten576
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Introduction to Marketing: Theory and Practice
Verlag:
Oxford University Press, 2009
ISBN 10: 0199557446
ISBN 13: 9780199557448
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Paperback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Bestandsnummer des Verkäufers GOR004266858
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Introduction to Marketing: Theory and Practice
Verlag:
Oxford University Press, United Kingdom, Oxford, 2009
ISBN 10: 0199557446
ISBN 13: 9780199557448
Gebraucht
Paperback
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. Drawing on disciplines such as economics, sociology and psychology, Introduction to Marketing encourages readers to critically analyse marketing frameworks, and discuss alternative options. Consideration is given to marketing problems, and students are invited to debate issues surrounding these, such as potential causes and effects, rather than be presented with prescriptive solutions. A chapter on responsible marketing has been added for the new edition, addressing topics such as ethics, corporate responsibility and sustainability, and assessing the impact of these topics on the field of marketing. Content on services marketing has now been integrated throughout the book, reflecting the changing nature of services and acknowledging the move towards service based industries. The new edition maintains a four part structure, beginning with the fundamentals of the marketing environment and outlining what marketing really is. Part two considers customers and how they are central to marketing activities, and part three looks at the marketing mix.The text concludes by bringing the key themes together with discussion of marketing management of marketing and marketing in an international context. Through reading the text students will gain a holistic understanding of marketing and how one area may impact on another. A wealth of pedagogical features including case studies and application boxes highlight the link between theory and practice. Key issues surrounding the internet and social responsibility are integrated throughout the text, ensuring students understand the importance and relevance of outside influences on a company's marketing decisions and actions. The textbook is accompanied by an online resource centre and all resources will be updated for the new edition. Suggested answers to case study review questions have been added to the lecturer part of the site for this edition.The online resource centre features comprise: Online Resource Centre Lecturer resources: Suggested answers to case study review questions Suggested answers to chapter review questions Additional discussion points PowerPoint slides Lecturer guidelines to accompany the PowerPoint slides Test bank of questions Student resources: Additional suggested reading Case studies with questions Additional chapter review questions Multiple choice questions Web exercises Web links. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR003119168
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Introduction to Marketing : Theory and Practice
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Oxford University Press, Incorporated, 2009
ISBN 10: 0199557446
ISBN 13: 9780199557448
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Introduction to Marketing : Theory and Practice
Verlag:
Oxford University Press, Incorporated, 2009
ISBN 10: 0199557446
ISBN 13: 9780199557448
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Softcover
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Introduction to Marketing: Theory and Practice
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Introduction to Marketing: Theory and Practice
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Paperback. Zustand: Very Good. Introduction to Marketing: Theory and Practice This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bestandsnummer des Verkäufers 7719-9780199557448
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Introduction to Marketing: Theory and Practice
Verlag:
Oxford University Press, 2009
ISBN 10: 0199557446
ISBN 13: 9780199557448
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Introduction to Marketing: Theory and Practice
Verlag:
Oxford University Press, 2009
ISBN 10: 0199557446
ISBN 13: 9780199557448
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Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780199557448. Bestandsnummer des Verkäufers 9558434
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Introduction to Marketing: Theory and Practice
Verlag:
Oxford University Press, 2009
ISBN 10: 0199557446
ISBN 13: 9780199557448
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Softcover
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780199557448. Bestandsnummer des Verkäufers 9906020
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Introduction to Marketing
Verlag:
Oxford University Press, 2009
ISBN 10: 0199557446
ISBN 13: 9780199557448
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