Innovation: A Very Short Introduction (Very Short Introductions) - Softcover

Dodgson, Mark; Gann, David

Softcover

ISBN 10: 0199568901 ISBN 13: 9780199568901

Verlag: Oxford University Press, 2010

Inhaltsangabe

What is innovation? How important is innovation in business? How can we use it to succeed? In the last 150 years our world has been transformed--largely due to innovation. Our parents were born into a world where television had yet to be invented, and there was no penicillin or frozen food. Our great grandparents began life in a world with no light bulbs, cars, telephones, or airplanes. This Very Short Introduction looks at what innovation is and why it can affect us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. The book shows that innovation is hugely challenging and failure is common, yet it is essential to our social and economic progress. Mark Dodgson and David Gann also consider the extent to which our understanding of innovation has developed over the past century and how it might be used to interpret the global economy we all face in the future.

Über diesen Titel

Über die Autorin bzw. den Autor

Mark Dodgson is Director of the Technology and Innovation Management Centre at the University of Queensland Business School, Australia.

David Gann is Head of Innovation and Entrepreneurship and Chair in Technology and Innovation Management at Imperial College London.

Details zur Ausgabe

• Verlag: Oxford University Press
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 0199568901
• ISBN 13: 9780199568901
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 148
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Ufficio Anagrafiche Messaggerie; ufficio.anagrafiche@meli.it; ; Via Verdi, 8; Assago Milano; 20090; Italien