RECONNECTING MARKETING TO MARKETS P - Softcover

ARAUJO ET AL

Softcover

ISBN 10: 0199578079 ISBN 13: 9780199578078

Verlag: Oxford University Press, 2010

Inhaltsangabe

Analyzes and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries

Über diesen Titel

Über die Autorin bzw. den Autor

Luis Araujo is Professor of Industrial Marketing at Lancaster University Management School. He is mainly interested in business markets, namely the vertical boundaries of the firm and product-service systems. His recent work has examined the role of marketing in market-making and a practice-based approach to markets.

John Finch is Professor of Marketing at Strathclyde University. He is researching the development and shaping of business markets, especially given incremental product and service development and the activities of users, sales and marketing personnel, and science and technology specialists.

Hans Kjellberg is Associate Professor of Marketing at Stockholm School of Economics. His research interests concern economic organizing in general and the shaping of markets in particular. He is currently engaged in projects on how marketing practices contribute to shape mundane markets and how investment bank practices shape the stock markets.

Details zur Ausgabe

• Verlag: Oxford University Press
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 0199578079
• ISBN 13: 9780199578078
• Einband: Taschenbuch
• Anzahl der Seiten: 292
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Deutschland