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Why are we influenced by the behaviour of complete strangers? Why does the brain register similar pleasure when I perceive something as 'fair' or when I eat chocolate? Why can we be so profoundly hurt by bereavement? What are the evolutionary benefits of these traits? The young discipline of 'social cognitive neuroscience' has been exploring this fascinating interface between brain science and human behaviour since the late 1990s.
Now one of its founding pioneers, Matthew D. Lieberman, presents the discoveries that he and fellow researchers have made. Using fMRI scanning and a range of other techniques, they have been able to see that the brain responds to social pain and pleasure the same way as physical pain and pleasure; and that unbeknown to ourselves, we are constantly 'mindreading' other people so that we can fit in with them. It is clear that our brains are designed to respond to and be influenced by others. For good evolutionary reasons, he argues, we are wired to be social.
The implications are numerous and profound. Do we have to rethink what we understand by identity, and free will? How can managers improve the way their teams relate and perform? Could we organize large social institutions in ways that would work far better? And could there be whole new methods of education?
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Über die Autorin bzw. den Autor
Matthew D. Lieberman is Professor at the Social Cognitive Neuroscience Laboratory at the University of California, Los Angeles.
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Social: Why our brains are wired to connect
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Oxford, United Kingdom : Oxford University Press, 2013
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ISBN 13: 9780199645046
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Social: Why our brains are wired to connect
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Social : Why Our Brains Are Wired to Connect / Matthew D. Lieberman
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Oxford, United Kingdom : Oxford University Press, 2013
ISBN 10: 0199645043
ISBN 13: 9780199645046
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Social: Why our brains are wired to connect
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Hardcover. Zustand: Very Good. Social: Why our brains are wired to connect This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780199645046
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Social : Why Our Brains Are Wired to Connect / Matthew D. Lieberman
Verlag:
Oxford, United Kingdom : Oxford University Press, 2013
ISBN 10: 0199645043
ISBN 13: 9780199645046
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Hardcover
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First Edition. Fine cloth copy in an equally fine dust-wrapper. Particularly well-preserved; tight, bright, clean and strong. Literally as new. Physical description; (x, 374 pages) : illustrations. Subjects; Social networks. Social psychology. Neurosciences Social aspects. Social interaction Psychological aspects. Social & ethical issues. Cognition & cognitive psychology. Social psychology. Cognitive neuroscience. 1 Kg. Bestandsnummer des Verkäufers 376422
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