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Creating Value: The Theory and Practice of Marketing Semiotics Research - Hardcover

Oswald, Laura R.

 
9780199657261: Creating Value: The Theory and Practice of Marketing Semiotics Research
Hardcover
ISBN 10: 0199657262 ISBN 13: 9780199657261
Verlag: Oxford University Press, 2015

Inhaltsangabe

Decode cultural myths, social networks and deep experiences consumers associate with marketing signs, spaces and rituals.

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Über die Autorin bzw. den Autor

Laura R. Oswald, Director, Marketing Semiotics Inc.

Laura Oswald is an academic as well as founder and director of Marketing Semiotics Inc., a brand strategy research and consulting firm serving Fortune 500 clients in North America, Europe, and Asia. Oswald is an expert in semiotics - a social science discipline that leverages consumers' investments in the cultural myths, social networks, and ineffable experiences they associate with marketing signs and rituals. Oswald has held academic positions at Northwestern University, ESSEC Business School, and the University of Illinois, Urbana. She writes and speaks on current issues in advertising, consumer research, design, and strategy at meetings of the Association for Consumer Research, the American Marketing Association, the Qualitative Research Consultants Association, and the American Sociological Association.

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Verlag
Oxford University Press
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
0199657262
ISBN 13 
9780199657261
Einband
Gebundene Ausgabe
Anzahl der Seiten
189
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
The Random House Group Limited
productsafety@penguin.co.uk

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