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Making of the American Creative Class: New York's Culture Workers and Twentieth-Century Consumer Capitalism - Hardcover
Inhaltsangabe
A sweeping history of the workers who built New York's publishing, advertising, design, and broadcasting industries and made the city the center of American consumer culture.
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Über die Autorin bzw. den Autor
Shannan Clark teaches history at Montclair State University. He lives in Brooklyn, New York.
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The Making of the American Creative Class: New York's Culture Workers and Twentieth-Century Consumer Capitalism
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Hardcover. Zustand: New. Zustand des Schutzumschlags: New. First Edition. 1ST EDITION, 1ST PRINTING This copy is NEW; the text is clear, bright, and unmarked; binding is tight. First edition, unstated but earliest appearance of book. Stated 1st Printing. The jacket is also new: absolutely intact , including excellent color and design. We have a five star rating because of our fulfilment success and because our descriptions are accurate. On foreign sales, because of the heavy weight of this book, we have to charge extra for shipping: however, we will only charge the difference between our regular shipping rate and the extra charge that the U.S.Post Office asks to ship the book. We guarantee: NO NASTY SURPRISES. Bestandsnummer des Verkäufers 017394
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The Making of the American Creative Class : New York's Culture Workers and Twentieth-Century Consumer Capitalism
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Oxford University Press, Incorporated, 2021
ISBN 10: 0199731624
ISBN 13: 9780199731626
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The Making of the American Creative Class; New York's Culture Workers and Twentieth-Century Consumer Capitalism
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Oxford University Press, 2021
ISBN 10: 0199731624
ISBN 13: 9780199731626
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The Making of the American Creative Class (Hardcover)
Verlag:
Oxford University Press Inc, New York, 2021
ISBN 10: 0199731624
ISBN 13: 9780199731626
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Hardcover. Zustand: new. Hardcover. During the middle decades of the twentieth century, the production of America's consumer culture was centralized in midtown Manhattan to an extent unparalleled in the history of the modern United States. Within a few square miles of skyscrapers were the headquarters of networks like NBC and CBS, the editorial offices of book publishers and mass circulation magazines such as Time and Life, numerous influential newspapers, and major advertisingagencies on Madison Avenue. Every day tens of thousands of writers, editors, artists, performers, technicians, secretaries, and other white-collar workers made advertisements, produced media content, and enhanced theappearance of goods in order to boost sales. While this center of creativity has often been portrayed as a smoothly running machine, within these offices many white-collar workers challenged the managers and executives who directed their labors.In this definitive history, The Making of the American Creative Class examines these workers and their industries throughout the twentieth century. As manufacturers and retailers competed to attract consumers' attention,their advertising expenditures financed the growth of enterprises engaged in the production of culture, which in turn provided employment for an increasing number of clerical, technical, professional, andcreative workers. The book explores employees' efforts to improve their working conditions by forming unions, experimenting with alternative media and cultural endeavors supported by public, labor, or cooperative patronage, and expanding their opportunities for creative autonomy. As blacklisting and attacks on militant unions left them destroyed or weakened, workers in advertising, design, publishing, and broadcasting in the late twentieth century were constrained in their ability to respond toeconomic dislocations and to combat discrimination in the culture industries.At once a portrait of a city and the national culture of consumer capitalism it has produced, TheMaking of the American Creative Class is an innovative narrative of modern American history that addresses issues of earnings and status still experienced by today's culture workers. The Making of the American Creative Class narrates the history of workers in New York's publishing, advertising, design, and broadcasting industries and their efforts to improve their working conditions, set against the backdrop of the economic dislocations of twentieth-century capitalism. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9780199731626
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The Making of the American Creative Class
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Hardcover. Zustand: Brand New. 576 pages. 9.75x6.75x2.00 inches. In Stock. Bestandsnummer des Verkäufers __0199731624
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