Communicating About Health: Current Issues and Perspectives - Softcover

Du Pré, Athena

Softcover

ISBN 10: 0199990271 ISBN 13: 9780199990276

Verlag: Oxford Univ Pr, 2013

Inhaltsangabe

An ideal combination of communication theory and practical advice, Communicating About Health: Current Issues and Perspectives, Fourth Edition, is an indispensable resource for readers looking to improve their communication abilities in the health care field. Written by Athena du Pré--an experienced researcher and noted scholar--the text offers an excellent balance of theory and practice; research and pedagogy; coverage of patient/caregiver issues; and material on the current, historical, and philosophical backgrounds of communication in health care. In addition to enhancing features found in the previous edition, this new edition includes a greater emphasis on theory, narrative, and technology in order to reflect changes in the health industry.

What's New to the Fourth Edition?
* A new chapter--eHealth, mHealth, and Telemedicine--describes the global impact of smartphone and tablet technology, tailored health messages, and the Internet on the health industry
* A new chapter, Health Care Administration, Human Resources, Marketing, and PR, provides in-depth coverage of the contributions and communication strategies involved in leadership, morale, service excellence, community engagement, and more
* An expanded discussion of communication not only involves physicians and nurses but also pharmacists, allied health personnel, dentists, therapists, and others
* New features--"Can You Guess?," "What Do You Think?," "Check It Out!," and "In Your Experience"--offer a higher level of engagement with students and stimulate critical thinking and discussion

Support Package (contact your Oxford sales representative or call 800-280-0280 to request these resources)
* An interactive website, known as a Prezi, is available for each chapter at www.oup.com/us/dupre and includes videos, activities, discussion questions, key points, and more. Suitable for use in class or online.

* An Instructor's Manual and Test Bank, available both in print and online at www.oup.com/us/dupre, features sample syllabi, test questions, self-assessment activities, background reading, and more.

Über diesen Titel

Über die Autorin bzw. den Autor

Athena du Pré, Ph.D. is Professor in the Department of Communication Arts and director of the Strategic Communication & Leadership master's degree program and the Health Communication Leadership graduate-level certificate program at the University of West Florida.

Details zur Ausgabe

• Verlag: Oxford Univ Pr
• Erscheinungsdatum: 2013
• Sprache: Englisch
• ISBN 10: 0199990271
• ISBN 13: 9780199990276
• Einband: Taschenbuch
• Auflage: 4
• Anzahl der Seiten: 388
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Ufficio Anagrafiche Messaggerie; ufficio.anagrafiche@meli.it; ; Via Verdi, 8; Assago Milano; 20090; Italien