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Corporate Cultures: The Rites And Rituals Of Corporate Life - Softcover

Deal, Terrence E.; Kennedy, Allan A.

 
9780201102871: Corporate Cultures: The Rites And Rituals Of Corporate Life
Softcover
ISBN 10: 0201102870 ISBN 13: 9780201102871
Verlag: Basic Books, 1984

Inhaltsangabe

Business experts everywhere have been finding that corporations run not only on numbers, but on culture. Organization consultants Terrence Deal and Allan Kennedy probe the conference rooms and corridors of corporate America to discover the key to business excellence. They find that the health of the bottom line is not ultimately guaranteed by attention to the rational aspects of managing—financial planning, personnel policies, cost controls, and the like. What's more important to long-term prosperity is the company's culture—the inner values, rites, rituals, and heroes—that strongly influence its success, from top management to the secretarial pool.For junior and senior managers alike, Deal and Kennedy offer explicit guidelines for diagnosing the state of one's own corporate culture and for using the power of culture to wield significant influence on how business gets done.

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Verlag
Basic Books
Erscheinungsdatum
1984
Sprache
Englisch
ISBN 10 
0201102870
ISBN 13 
9780201102871
Einband
Taschenbuch
Anzahl der Seiten
240
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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