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Inhaltsangabe
The definitive resource for building a global strategy in Asiafrom Japan to New Zealand.. Asian Advantage is the most comprehensive and up-to-date strategic resource for managers and executives expanding their operations in Asia. Packed with current data on business, economic, cultural, and political conditions in each of the regions 14 most active countries, Asian Advantage provides a blueprint for doing business in the worlds fastest growing area.Many books on Asian business take a more macro political-economic approach or a micro country-specific or business practice approach. Asian Advantage combines current data with a rigorous strategic model to provide a unique practical resource for understanding the business dynamics of the region.
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Reseña del editor
Along with fifteen coauthors, all regional experts with in-depth knowledge of local dynamics. George Yip offers Asian Advantage, a comprehensive guide to business, economic, cultural, and political conditions in each of the region's fourteen most vibrant economies - from Japan to New Zealand. Incorporating current data and first-hand research, Asian Advantage provides a systematic and practical approach to evaluating each Asian country's potential role in a company's global strategy and a blueprint for making wise management decisions. It identifies four sets of key globalization drivers (market, cost, government, and competitive) and integrates them through a strategic framework and methodology for analyzing prospects on a country-specific basis and comparing factors factor's across the region. Featuring the experiences of six major multinationals - Matsushita, Motorola, Phillips, Procter & Gamble, Toyota, and Unilever - as well as numerous other companies active in the region, the book shows any company how to create a customized global strategy program for Asia.
Reseña del editor
The definitive resource for building a global strategy in Asiafrom Japan to New Zealand.. Asian Advantage is the most comprehensive and up-to-date strategic resource for managers and executives expanding their operations in Asia. Packed with current data on business, economic, cultural, and political conditions in each of the regions 14 most active countries, Asian Advantage provides a blueprint for doing business in the worlds fastest growing area.Many books on Asian business take a more macro political-economic approach or a micro country-specific or business practice approach. Asian Advantage combines current data with a rigorous strategic model to provide a unique practical resource for understanding the business dynamics of the region.
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Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region
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Asian Advantage: Key Strategies For Winning In The Asia-pacific Region
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hardcover. Zustand: New. BRAND NEWOver 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Bestandsnummer des Verkäufers 10456012
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Asian Advantage: Key Strategies For Winning In The Asia-pacific Region
Anbieter: The Book Cellar, LLC, Nashua, NH, USA
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hardcover. Zustand: Very Good. Has moderate shelf and/or corner wear. Great used condition. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Bestandsnummer des Verkäufers 10799897
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Asian Advantage: Key Strategies For Winning In The Asia-pacific Region
Anbieter: The Book Cellar, LLC, Nashua, NH, USA
Verkäuferbewertung 4 von 5 Sternen
hardcover. Zustand: Very Good. Has moderate shelf and/or corner wear. Great used condition. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Bestandsnummer des Verkäufers 10799896
Anzahl: 1 verfügbar