Strategy and the Business Landscape: Text and Cases - Hardcover

Ghemawat, Pankaj; Collis, David J.; Pisano, Gary P.; Rivkin, Jan W.

 
9780201357295: Strategy and the Business Landscape: Text and Cases
Hardcover
ISBN 10: 0201357291 ISBN 13: 9780201357295
Verlag: Pearson, 1999

Inhaltsangabe

Pankaj Ghemawat, respected and renowned Harvard University professor, has designed and written a business strategy text to help students master a body of analytical tools and develop an integrative point of view when making strategic choices.*Contemporary strategic issues are grounded within an historical perspective.*A focus on business-level strategy allows MBA students to focus on strategies that have the greatest potential of improving business performance.*An integrated, core set of Harvard Business School cases deepens and extends the concepts developed in the chapters.*These extensively class-tested cases explore a range of strategy concepts in a variety of industries.

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Verlag
Pearson
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
0201357291
ISBN 13 
9780201357295
Einband
Gebundene Ausgabe
Anzahl der Seiten
464
Kontakt zum Hersteller
Pearson
https://in.pearson.com/

via Lombardia 4
Arluno
Milano
20004
Italien

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Vorgestellte Ausgabe

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Softcover