Strategy and the Business Landscape: Text and Cases - Hardcover

Ghemawat, Pankaj; Collis, David J.; Pisano, Gary P.; Rivkin, Jan W.

Hardcover

ISBN 10: 0201357291 ISBN 13: 9780201357295

Verlag: Pearson, 1999

Inhaltsangabe

Pankaj Ghemawat, respected and renowned Harvard University professor, has designed and written a business strategy text to help students master a body of analytical tools and develop an integrative point of view when making strategic choices.*Contemporary strategic issues are grounded within an historical perspective.*A focus on business-level strategy allows MBA students to focus on strategies that have the greatest potential of improving business performance.*An integrated, core set of Harvard Business School cases deepens and extends the concepts developed in the chapters.*These extensively class-tested cases explore a range of strategy concepts in a variety of industries.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 1999
• Sprache: Englisch
• ISBN 10: 0201357291
• ISBN 13: 9780201357295
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 464
• Kontakt zum Hersteller: Pearson; https://in.pearson.com/; ; via Lombardia 4; Arluno; Milano; 20004; Italien