Essentials of Strategic Management - Softcover

Hunger, J. David; Wheelen, Thomas L.

Softcover

ISBN 10: 0201421860 ISBN 13: 9780201421866

Verlag: Pearson, 1999

Inhaltsangabe

Up-to-Date and affordable, Essentials of Strategic Management is exactly what the strategy business courses haven’t had until now: a highly effective and up-to-date primer that conveys the theory and frees the professor to concentrate more on case analysis. At less than half the cost of more comprehensive texts, Essentials includes examples from a wide range of business and management levels, while providing a Company Spotlight on Maytag Corporation as a running case study in every chapter. Essentials is suitable for a variety of courses and may also be used in corporate and executive training programs.

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Reseña del editor

Up-to-Date and affordable, Essentials of Strategic Management is exactly what the strategy business courses haven't had until now: a highly effective and up-to-date primer that conveys the theory and frees the professor to concentrate more on case analysis. At less than half the cost of more comprehensive texts, Essentials includes examples from a wide range of business and management levels, while providing a Company Spotlight on Maytag Corporation as a running case study in every chapter. Essentials is suitable for a variety of courses and may also be used in corporate and executive training programs.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 1999
• ISBN 10: 0201421860
• ISBN 13: 9780201421866
• Einband: Tapa blanda
• Sprache: Englisch
• Anzahl der Seiten: 192
• Kontakt zum Hersteller: Nicht verfügbar