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Managing the New Product Development Process: Cases and Notes - Softcover

Dolan

 
9780201526271: Managing the New Product Development Process: Cases and Notes
Softcover
ISBN 10: 0201526271 ISBN 13: 9780201526271
Verlag: Pearson, 1993

Inhaltsangabe

The contents of this book are based on the HBS course “New Product Development: An Analytical Approach.” The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book’s objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pearson
Erscheinungsdatum
1993
Sprache
Englisch
ISBN 10 
0201526271
ISBN 13 
9780201526271
Einband
Taschenbuch
Anzahl der Seiten
392
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Yeepin GmbH
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