Robin Williams Design Workshop - Softcover

Williams, Robin; Tollett, John

Softcover

ISBN 10: 0201700883 ISBN 13: 9780201700886

Verlag: Peachpit Press Publications, 2000

Inhaltsangabe

Book by Williams Robin Tollett John

Über diesen Titel

Reseña del editor:

Robin Williams introduced design and typographic principles to legions of readers with her best-selling Non-Designer's book series. Now she and designer/co-author John Tollett take you to the next level of creative design with practical advice and lessons in composition, visual impact, and design challenges. Presented in Robin and John's signature style-writing that is so crystal clear, it's accessible to absolutely anyone-and illustrated with hundreds of full-color design examples, the ideas in this book tackle design theory, visual puns, and layout and graphics strategies for real-world projects. Developing designers will appreciate the author's imaginative approach and well-chosen examples. Discover practical and effective design principles and concept-and how to apply them to virtually any project. Learn why some designs are attention-getting and others are not. Learn how to choose just the right look-corporate or casual, classic or trendy-for specific types of projects, such as business cards, letterhead and envelopes, newsletters and brochures, logos, advertising, and more. Test your design acumen by comparing before-and-after examples. Find a wealth of inspiration for your own design projects. Gain insight into the design process by studying the works of guest designers, who offer their personal commentary and insights.

Contraportada:

Learn design theory and practical know-how from the award-winning author/design team, Robin Williams and John Tollett

Robin Williams introduced design and typographic principles to legions of readers with her best-selling Non-Designer's book series. Now she and designer/co-author John Tollett take you to the next level of creative design with practical advice and lessons in composition, visual impact, and design challenges.

Presented in Robin and John's signature style?writing that is so crystal clear, it's accessible to absolutely anyone?and illustrated with hundreds of full-color design examples, the ideas in this book tackle design theory, visual puns, and layout and graphics strategies for real-world projects. Developing designers will appreciate the author's imaginative approach and well-chosen examples.

• Discover practical and effective design principles and concept?and how to apply them to virtually any project.
• Learn why some designs are attention-getting and others are not.
• Learn how to choose just the right look?corporate or casual, classic or trendy?for specific types of projects, such as business cards, letterhead and envelopes, newsletters and brochures, logos, advertising, and more.
• Test your design acumen by comparing before-and-after examples.
• Find a wealth of inspiration for your own design projects.
• Gain insight into the design process by studying the works of guest designers, who offer their personal commentary and insights.

Über diese Auflage

• Verlag: Peachpit Press Publications
• Erscheinungsdatum: 2000
• ISBN 10: 0201700883
• ISBN 13: 9780201700886
• Einband: Tapa blanda
• Anzahl der Seiten: 288