Developing the Public Relations Campaign: A Team-based Approach - Softcover

Bobbitt, Randy; Sullivan, Ruth

Softcover

ISBN 10: 0205066720 ISBN 13: 9780205066728

Verlag: Pearson, 2024

Inhaltsangabe

A practical, easy-to-follow approach to public relations

 

Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process―the PIE chart―that more accurately reflects the campaign development process used in the real world.  Exercises and case studies in every chapter guide students through the development of their own public relations campaigns.

 

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Learning Goals

Upon completing this book, readers will be able to:  

• Develop their own public relations campaigns
• Apply public relations skills to the real world
• Understand how to apply communication theories to public relations

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2024
• Sprache: Englisch
• ISBN 10: 0205066720
• ISBN 13: 9780205066728
• Einband: Taschenbuch
• Auflage: 3
• Anzahl der Seiten: 288
• Kontakt zum Hersteller: Pearson Benelux BV; productsafety@pearson.com; ; Kabelweg 37; Amsterdam; 1014 BA; Niederlande