Strategic Management: Text and Cases

 
9780205137107: Strategic Management: Text and Cases

Designed to help students practice what faculty teaches this text provides an analysis of strategic management in a highly readable format. Its concepts are liberally illustrated with examples from real organizations. The text portion (11 chapters) comprises the first third of the book and 38 cases comprise the other two thirds. Cases include some of the largest, best-known business organizations in the world as well as small, developing businesses; from those of large, multi-divisional enterprises to smaller, single-business firms. Features include: a series of video segments edited from CNN business programmes integrated into the text; strategic insight boxes throughout the text portion of the book show successful and unsuccessful application of text concepts by real companies; and an extensive Instructor's Manual with teaching notes to accompany cases, plus test items and transparencies.

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Wright, Peter L.; Pringle, Charles; Kroll, Mark
Verlag: Allyn & Bacon
ISBN 10: 0205137105 ISBN 13: 9780205137107
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Buchbeschreibung Allyn & Bacon. PAPERBACK. Buchzustand: New. 0205137105 New Unread Book May have some very minor shelf wear. Buchnummer des Verkäufers M-1-43

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