Investigating Communication: An Introduction to Research Methods - Hardcover

Frey, Lawrence R.; Botan, Carl H.; Kreps, Gary L.

 
9780205198269: Investigating Communication: An Introduction to Research Methods
Hardcover
ISBN 10: 0205198260 ISBN 13: 9780205198269
Verlag: Pearson Education (US), 1999

Inhaltsangabe

This textbook provides a comprehensive, balanced introduction to communication research methods. Designed for students who have little or no familiarity with research methods, this book helps them to become more knowledgeable and competent consumers (and producers) of scholarly research and of the everyday research to which they are exposed by the mass media.

Praised for its accessible writing and extensive real-life examples, this text takes students step-by-step through the communication research process. Investigating Communication teaches students how communication research is conducted from start to finish, with the text's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, students become excited about studying research methods.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pearson Education (US)
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
0205198260
ISBN 13 
9780205198269
Einband
Gebundene Ausgabe
Auflage
2
Anzahl der Seiten
528
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien