Reaching Audiences: A Guide to Media Writing - Softcover

Yopp, Jan Johnson; McAdams, Katherine C.

Softcover

ISBN 10: 0205286224 ISBN 13: 9780205286225

Verlag: Pearson, 1999

Inhaltsangabe

Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This text sets up the writing process and shows students ― and instructors ― how to accomplish each task in a mass media context. Throughout the book, students see the importance of the audience in considering media and messages. Illustrative and specific real life examples provide students with guidance for improving their writing. By recognizing that today's students are preparing for careers in a changing media environment, this text covers a wide range of fields (print, electronic media, public relations, and advertising) and illuminates the differences in writing styles among them.

Über diesen Titel

Reseña del editor

Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This text sets up the writing process and shows students - and instructors - how to accomplish each task in a mass media context. Throughout the book, students see the importance of the audience in considering media and messages. Illustrative and specific real life examples provide students with guidance for improving their writing. By recognizing that today's students are preparing for careers in a changing media environment, this text covers a wide range of fields (print, electronic media, public relations, and advertising) and illuminates the differences in writing styles among them.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 1999
• Sprache: Englisch
• ISBN 10: 0205286224
• ISBN 13: 9780205286225
• Einband: Tapa blanda
• Anzahl der Seiten: 394
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien