The Radio Broadcasting Industry: (Part of the Allyn & Bacon Series in Mass Communication) - Softcover

Albarran, Alan B.; Pitts, Gregory G.

Softcover

ISBN 10: 0205307914 ISBN 13: 9780205307913

Verlag: Pearson, 2000

Inhaltsangabe

The Radio Broadcasting Industry offers students a comprehensive and current examination of radio from an industry perspective.

Perhaps no form of mass media has undergone as much change and evolution as radio, which continues to reinvent itself today. This book introduces radio ― from early history to current programming, ownership and regulatory developments ― and previews future technological considerations. By placing a strong emphasis on the business of radio, students develop a complete understanding of the industry and of how radio stations attract and retain an audience that could be spending its time with other media forms.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2000
• Sprache: Englisch
• ISBN 10: 0205307914
• ISBN 13: 9780205307913
• Einband: Taschenbuch
• Anzahl der Seiten: 256
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien