Public Relations: Strategies and Tactics - Hardcover

Wilcox, Dennis L.; Cameron, Glen T.; Ault, Philip H.; Agee, Warren K.

Hardcover

ISBN 10: 0205360734 ISBN 13: 9780205360734

Verlag: Pearson, 2002

Inhaltsangabe

Book by Philip H Ault Warren Kendall Agee Glen T Cameron D

Über diesen Titel

Reseña del editor:

Using real-life case studies, Public Relations: Strategies and Tactics helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. The text presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. Its systematic approach combines fundamental concepts with numerous real-life case studies, helping students relate theory to actual practice. Special emphasis is given to ethics, international public relations, and technology's growing impact on the field. Comprehensive and up-to-date, this best-seller shows how public relations plays a vital role in today's global economy and the public discussion of contemporary issues.

Über diese Auflage

• Verlag: Pearson
• Erscheinungsdatum: 2002
• ISBN 10: 0205360734
• ISBN 13: 9780205360734
• Einband: Tapa dura
• Anzahl der Seiten: 570