Public Relations: From Theory to Practice - Softcover

Hansen-Horn, Tricia; Neff, Bonita Dostal

Softcover

ISBN 10: 0205393551 ISBN 13: 9780205393558

Verlag: Pearson, 2007

Inhaltsangabe

Public Relations: From Theory to Practiceprovides a solid theoretical foundation for the public relations field through a unique theory-to-practice presentation and a variety of case study contexts.

                                       

This practical book examines a range of theories–from functional, cultural, rhetorical, and critical to feminist, postmodern, and alternative–in a variety of contexts compiled from the submissions of nearly thirty professors. As the only current "theory-focused" public relations book published for a U.S. globally connected audience, this book offers what has long been absent in the field–a comprehensive examination of public relations theory as practiced. Public Relations: From Theory to Practice presents theories in conjunction with case study applications that relate directly to the theory. These case studies, taken from diverse contexts, help the reader make connections between theories and their application in the real world. Reflective questions guide the reader through the nuances of this connection.

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Public Relations: From Theory to Practice provides a solid theoretical foundation for the public relations field through a unique theory-to-practice presentation and a variety of case study contexts.

 

This practical text examines a range of theories–from functional, cultural, rhetorical, and critical to feminist, postmodern, and alternative–in a variety of contexts compiled from the submissions of nearly thirty professors. As the only current "theory-focused" public relations book published for a U.S. globally connected audience, this book offers what has long been absent in the field–a comprehensive examination of public relations theory as practiced. Public Relations: From Theory to Practice presents theories in conjunction with case study applications that relate directly to the theory. These case studies, taken from diverse contexts, help students make connections between theories and their application in the real world. Reflective questions guide students through the nuances of this connection.

 

Features:

 

· Unique theory to practice (case studies and reflective questions) presentation focuses on the key areas of public relations concern:  organizational, interpersonal, management, social constructionist, rhetorical, technological and ethical comunication.       

 

· Case studies follow ample sections on theory in each chapter and demonstrate how theories apply in real world contexts.

 

 

· Reflective questions guide the discussion, point out unique features of theories as implemented in the case studies, and provide a more advanced look at the theory-to-practice connection.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2007
• Sprache: Englisch
• ISBN 10: 0205393551
• ISBN 13: 9780205393558
• Einband: Tapa blanda
• Anzahl der Seiten: 420
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien