Media, Audiences, Effects: An Introduction to the Study of Media Content and Audience Analysis - Softcover

Traudt Ph.D., Paul J.

 
9780205395675: Media, Audiences, Effects: An Introduction to the Study of Media Content and Audience Analysis
Softcover
ISBN 10: 0205395678 ISBN 13: 9780205395675
Verlag: Pearson, 2004

Inhaltsangabe

Media, Audiences, Effects teaches students how to evaluate media effects research and better understand the role media play in our everyday lives. This text introduces readers to over 300 contemporary research studies focusing on 12 important topic areas, including television violence, gender and ethnicity, sexuality and pornography, and advertising bans. It provides a framework for understanding how researchers study media effects and what mass communication theory and research tell us about the relationship between media and society.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Von der hinteren Coverseite

Media, Audiences, Effects teaches students how to evaluate media effects research and better understand the role media play in our everyday lives.

This text introduces readers to more than 300 contemporary research studies focusing on twelve important topic areas, including television violence, gender and ethnicity, sexuality and pornography, and advertising bans. It provides a framework for understanding how researchers study media effects and what mass communication theory and research tell us about the relationship between media and society.

Features

  • Includes summaries of more than 300 articles published since 1990, providing readers with a large body of contemporary research to synthesize, critique, and explore.
  • Features research studies in twelve key topic areas including children and advertising, race and ethnic stereotyping, and television and presidential politics, helping students truly engage in topics that affect their lives.
  • Includes two introductory chapters (Chapters 2 & 3) on research methods, providing students with tools for analyzing qualitative and quantitative research.
  • Provides summaries of current qualitative and quantitative research, allowing students to see different approaches to media inquiry in practice.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pearson
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
0205395678
ISBN 13 
9780205395675
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
224
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien