Introduction to Behavioral Research Methods (with Research Navigator) - Hardcover

Leary, Mark R.

Hardcover

ISBN 10: 0205396763 ISBN 13: 9780205396764

Verlag: Pearson, 2003

Inhaltsangabe

Starting with the premise that all behavioral research is an effort to understand behavioral variability (variability in behavior across situations, among individuals, and over time), Introduction to Behavioral Research Methods shows readers how to conceptualize questions, measure variables, design studies, and analyze data in order to understand variability in behavior, thought, and emotion. After chapters that introduce behavioral science, the central role of variability in the research process, and measurement, the text deals with the four basic approaches to behavioral research: descriptive research, correlational research, experimental research, and quasi-experimental research.

Although the focus is on research design, elementary statistical analyses (such as correlation, t-tests, and ANOVA) are introduced so that students understand statistics well enough to read research articles and to comprehend the implications of research design for the quality of the data that are collected. Chapters on research ethics and scientific writing (including the most recent version of APA style) round out the book. Throughout each chapter, boxes on “Developing Your Research Skills” and “Behavioral Research Case Study” provide practical examples and pique student interest.

Feedback from instructors and students who have used previous editions of the text attest to its comprehensive coverage of research methods, its readability and student-friendly approach, and the pedagogical usefulness of the integrating theme of behavioral variability.

Über diesen Titel

Reseña del editor

Starting with the premise that all behavioral research is an effort to understand behavioral variability (variability in behavior across situations, among individuals, and over time), Introduction to Behavioral Research Methods shows readers how to conceptualize questions, measure variables, design studies, and analyze data in order to understand variability in behavior, thought, and emotion. After chapters that introduce behavioral science, the central role of variability in the research process, and measurement, the text deals with the four basic approaches to behavioral research: descriptive research, correlational research, experimental research, and quasi-experimental research. Although the focus is on research design, elementary statistical analyses (such as correlation, t-tests, and ANOVA) are introduced so that students understand statistics well enough to read research articles and to comprehend the implications of research design for the quality of the data that are collected. Chapters on research ethics and scientific writing (including the most recent version of APA style) round out the book. Throughout each chapter, boxes on "Developing Your Research Skills" and "Behavioral Research Case Study" provide practical examples and pique student interest. Feedback from instructors and students who have used previous editions of the text attest to its comprehensive coverage of research methods, its readability and student-friendly approach, and the pedagogical usefulness of the integrating theme of behavioral variability.

Reseña del editor

Introduction to Behavioral Research Methods shows students how to conceptualize questions, measure variables, design studies, and analyze data. After chapters that introduce behavioral science, the text deals with the four basic approaches to behavioral research: descriptive research, correlational research, experimental research, and quasi-experimental research. Chapters on research ethics and scientific writing (including the most recent version of APA style) round out the book. Throughout each chapter, boxes on "Developing Your Research Skills" and "Behavioral Research Case Study" provide practical examples and pique student interest. The Research Edition provides margin icons that guide students to the Research Navigator site.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2003
• Sprache: Englisch
• ISBN 10: 0205396763
• ISBN 13: 9780205396764
• Einband: Tapa dura
• Anzahl der Seiten: 480
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien