Inhaltsangabe
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates new communication technologies¿the Internet, Webcasting, etc.¿and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students, Public Relations Writing and Media Techniques is also an invaluable resource for public relations practitioners.
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Public Relations Writing and Media Techniques is the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates new communication technologies?the Internet, Webcasting, etc.?and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students, Public Relations Writing and Media Techniques is also an invaluable resource for public relations practitioners.
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Public Relations Writing and Media Techniques (5th Edition)
Verlag:
Allyn & Bacon (edition 5), 2004
ISBN 10: 020541849X
ISBN 13: 9780205418497
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Public Relations Writing and Media Techniques
Verlag:
Pearson Education, Limited, 2004
ISBN 10: 020541849X
ISBN 13: 9780205418497
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Public Relations Writing and Media Techniques
Verlag:
Pearson Education, Limited, 2004
ISBN 10: 020541849X
ISBN 13: 9780205418497
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Public Relations Writing and Media Techniques (5th Edition)
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Public Relations Writing and M
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Public Relations Writing and Media Techniques (5th Edition)
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Public Relations Writing and Media Techniques (5th Edition)
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Public Relations Writing and Media Techniques (5th Edition)
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Public Relations Writing and Media Techniques (5th Edition)
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