Public Relations: A Values-Driven Approach - Softcover

Guth, David; Marsh Ph.D., Charles

Softcover

ISBN 10: 0205459536 ISBN 13: 9780205459537

Verlag: Pearson, 2005

Inhaltsangabe

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies.

By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes and comes in at a reasonable price for students. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.

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Reseña del editor

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes and comes in at a reasonable price for students. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2005
• ISBN 10: 0205459536
• ISBN 13: 9780205459537
• Einband: Tapa blanda
• Sprache: Englisch
• Auflage: 3
• Anzahl der Seiten: 624
• Kontakt zum Hersteller: Nicht verfügbar