The Media of Mass Communication - Softcover

Vivian, John

Softcover

ISBN 10: 0205477534 ISBN 13: 9780205477531

Verlag: Pearson, 2006

Inhaltsangabe

Book by Vivian John C

Über diesen Titel

Reseña del editor

The Media of Mass Communication uses a lively writing style, exciting magazine-style design, and an emphasis on current and future challenges in the media to make this best-selling text appealing and interesting. Vivian's story-telling style excites readers as they explore the ever-changing subject of mass communication. This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, technology, and culture.. The three part-organization-the media, media messages, and media issues-provides a framework for readers to understand the big picture behind today's media issues.

Reseña del editor

This up-to-date, reader-friendly presentation of the mass media helps instructors use the media to teach the media and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian's story-telling style excites students as they explore the ever-changing subject of mass communication. This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, technology, and culture. The coverage of media literacy, at the core of Vivian's text since the first edition, has been enhanced with two new features that push students to think critically. The three part-organization-the media, media messages, and media issues-provides a framework for students to understand the big picture behind today's media issues.

Über diese Auflage

• Verlag: Pearson
• Erscheinungsdatum: 2006
• ISBN 10: 0205477534
• ISBN 13: 9780205477531
• Einband: Tapa blanda
• Anzahl der Seiten: 544