Public Relations: A Values-Driven Approach - Softcover

Guth, David W.; Marsh Ph.D., Charles

Softcover

ISBN 10: 0205569455 ISBN 13: 9780205569458

Verlag: Pearson, 2008

Inhaltsangabe

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach addresses how to build ethical, productive relationships with strategic constituencies. This book provides an introduction to the dynamic, growing, and honorable profession of public relations as it relates to a broader social context. Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach appeals to readers through lively anecdotes, an informal writing style, and a very reasonable price. Each chapter helps the reader understand how public relations activities reflect and affect an organization's core values.

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Reseña del editor

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach addresses how to build ethical, productive relationships with strategic constituencies. This book provides an introduction to the dynamic, growing, and honorable profession of public relations as it relates to a broader social context. Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach appeals to readers through lively anecdotes, an informal writing style, and a very reasonable price. Each chapter helps the reader understand how public relations activities reflect and affect an organization's core values.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2008
• Sprache: Englisch
• ISBN 10: 0205569455
• ISBN 13: 9780205569458
• Einband: Tapa blanda
• Auflage: 4
• Anzahl der Seiten: 580
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien