KEY BENEFITS: A comprehensive look at program evaluation that not only teaches common approaches, but also teaches students how to successfully mix methods to optimize their evaluative information. KEY TOPICS: This text covers approaches based on objectives and logic models, participative, mixed models, and decision-making approaches. MARKET: This text was written for students studying program evaluation, project planning, or tests and measurements as well as for professionals new to the field.
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Designed for students and professionals, the Fourth Edition of Program Evaluation: Alternative Approaches and Practical Guidelines provides instruction for conducting evaluations, from identifying the questions that the evaluation should address, to determining how to collect and analyze evaluative information, to ascertaining how to provide evaluative information to others. Making extensive use of checklists, examples, and other study aides, Program Evaluation teaches students how to effectively determine the central purpose of their evaluation, thus making their evaluation more valid, more useful, and more efficient.
The revised edition of the text includes new approaches to program evaluation, an expanded discussion of logic models, added information on mixed models, and, as always, updated coverage of the most current trends and controversial issues in evaluation.
New to this Edition:
"This is a landmark text and it remains the definitive classic for training new evaluators. The authors have truly made an important contribution to the field...Nothing comes close to this text in terms of coverage, balance of theory and practicality, and usefulness in the field of evaluation." - Gary J. Skolits, University of Tennessee
"This is a great textbook. It is simply the most readable, most comprehensive introduction to program evaluation." - Ted Miller, University of Tennessee, Chattanooga
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