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Public Relations Writing and Media Techniques: International Edition - Softcover

Wilcox, Dennis L.

 
9780205676903: Public Relations Writing and Media Techniques: International Edition
Softcover
ISBN 10: 0205676901 ISBN 13: 9780205676903
Verlag: Pearson, 2008

Inhaltsangabe

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing book available. With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today’s digital age. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media.  The author provides step-by-step procedures illustrated by examples from actual campaigns. This text also serves as an invaluable resource for public relations practitioners in the field.

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Verlag
Pearson
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
0205676901
ISBN 13 
9780205676903
Einband
Taschenbuch
Auflage
6
Anzahl der Seiten
576
Kontakt zum Hersteller
Pearson
https://in.pearson.com/

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Arluno
Milano
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Italien