Reaching Audiences: A Guide to Media Writing - Softcover

Yopp, Jan; Yopp, Jan Johnson; McAdams, Katherine C.

Softcover

ISBN 10: 0205874371 ISBN 13: 9780205874378

Verlag: Pearson, 2024

Inhaltsangabe

A brief yet thorough guide to correct, clear writing for the media

 

This text stresses the importance of clear, concise, and accurate writing in a media world that is increasingly web-based.  Illustrative and specific real life examples provide guidance for students to improve their writing. By recognizing today’s ever-changing media environment, this text is grounded in the basics of good writing, which is essential to communicators in print, online, broadcast, and strategic communication.

 

This text is available in a variety of formats – print and digital. Check your favorite digital provider for your etext, including Coursesmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab.

 

Learning Goals

Upon completing this book, readers will be able to:

• Understand the basics of good writing
• Edit and evaluate their own writing
• Gather information through research and interviewing

Note: MySearchLab does not come automatically packaged with this text.  To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0133829944 / ValuePack ISBN-13: 9780133829945

 

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2024
• Sprache: Englisch
• ISBN 10: 0205874371
• ISBN 13: 9780205874378
• Einband: Taschenbuch
• Auflage: 6
• Anzahl der Seiten: 336
• Kontakt zum Hersteller: Pearson Benelux BV; productsafety@pearson.com; ; Kabelweg 37; Amsterdam; 1014 BA; Niederlande