Media of Mass Communication:International Edition - Softcover

John, Vivian

Softcover

ISBN 10: 0205876455 ISBN 13: 9780205876457

Verlag: Allyn & Bacon, 2012

Inhaltsangabe

Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

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Reseña del editor

Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

Details zur Ausgabe

• Verlag: Allyn & Bacon
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 0205876455
• ISBN 13: 9780205876457
• Einband: Tapa blanda
• Anzahl der Seiten: 504
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien