Reputation Analytics: Public Opinion for Companies - Hardcover

Diermeier, Daniel

Hardcover

ISBN 10: 022602962X ISBN 13: 9780226029627

Verlag: University of Chicago Press, 2023

Inhaltsangabe

A scientific approach to corporate reputation from the field’s leading scholar.

Public opinion is a core factor of any organization’s success—and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet.

In Reputation Analytics, Daniel Diermeier offers the first rigorous analytical framework for understanding and managing corporate reputation and public perception. Drawing on his expertise as a political scientist and management scholar, Diermeier incorporates lessons from game theory, psychology, and text analytics to create a methodology that has immediate application in both scholarship and practice.

A milestone work from one of social science’s most eminent scholars, Reputation Analytics unveils an advanced understanding of an elusive topic, resulting in an essential guide for academics and readers across industries.

Über diesen Titel

Über die Autorin bzw. den Autor

Daniel Diermeier is the Chancellor of Vanderbilt University, having previously served as Provost of the University of Chicago. His works include Reputation Rules, among others.

Details zur Ausgabe

• Verlag: University of Chicago Press
• Erscheinungsdatum: 2023
• Sprache: Englisch
• ISBN 10: 022602962X
• ISBN 13: 9780226029627
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 500
• Kontakt zum Hersteller: The University of Chicago Press; https://press.uchicago.edu/index.html; ; 5801 S. Ellis Avenue; Chicago; IL; 60637; USA
• Verantwortliche Person: Nicht verfügbar